LR — Creative Direction

CREATIVE DIRECTION
BRANDING
STYLING

Since 1959, LR Paris has pioneered the B2B and B2C industrial design space. To both honor this legacy and help maintain the brand’s relevancy and authority within the competitive landscape of today, an updated creative direction and revitalized visual identity was developed. Along with updated visuals and creative collateral across print and digital, key messaging points, positioning, and brand voice and tone were elevated and aligned to reflect the company’s growing capabilities in bespoke product design.